Today’s Veterinary News
NEW WEBSITE & UPDATED GUIDELINES FOR IRIS
The International Renal Interest Society (IRIS)—created to advance the scientific understanding of kidney disease in small animals—has launched a new website. The mission of IRIS is to help veterinary practitioners better diagnose, understand, and treat renal disease in cats and dogs and, in order to achieve this mission, the group—led by a board of 15 independent veterinarians with particular expertise in nephrology—investigates ways to accurately diagnose and innovatively treat chronic renal diseases. One of the organization’s primary objectives is to establish an internationally recognized set of guidelines on diagnosis, assessment, and treatment of chronic kidney disease; these guidelines are updated regularly, with the most recent revisions made in 2015 and available on the IRIS website. Also available are guidelines for grading acute kidney injury and results of the IRIS Canine Proteinuria Consensus Project. IRIS is supported by Elanco Animal Health, which provides funding and organizational assistance. Visit the new IRIS website at iris-kidney.com.
Visit tvpjournal.com and select Clinical Resources to view and download the IRIS Staging of Chronic Kidney Disease (Modified 2015) guidelines and IRIS Treatment Recommendations for Chronic Kidney Disease (Revised 2015) in dogs and cats guidelines, courtesy of IRIS.
LEARN ABOUT WEBSITES, BLOGS, & SOCIAL MEDIA
Merial and content marketing agency Vertical Measures have teamed up to help veterinary clinics improve their digital content. Through a series of 4 live webinars, Vertical Measures will educate participants on best practices in digital marketing, such as website design, blogging, and social media. Each webinar will be 45 to 60 minutes in length and include a 10-minute Q&A session. The first webinar in the series, Why Online Marketing?, was presented at the Western Veterinary Conference in Las Vegas; the remaining webinars scheduled throughout 2016 include:
- How Do I Design My Website? (May 5 & 26, June 2)
- Blogging Best Practices (July 7 & 21, Aug 11)
- Social Media Best Practices (Sept 8 & 22, Oct 6) To learn more, visit verticalmeasures.com/nexgard-merial-webinars/.
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TOP 10 LIST OF PET POISONS
The American Society for the Prevention of Cruelty to Animals (ASPCA) Animal Poison Control Center (APCC) released the Top Pet Toxins of 2015. For the first time, over-the-counter (OTC) medications and supplements surpassed prescription medications to take the top spot on the list of toxins most commonly ingested by pets. Of the 181,818 cases APCC handled involving pets exposed to potentially poisonous substances in 2015, nearly 16% of those calls (28,523 cases) were from owners whose pets accessed OTC products intended for human use. Calls into the APCC in 2015 involved the 10 following toxins, ranked in order of call volume:
- Human OTC medications
- Human prescription medications
- Human foods
- Household items
- Veterinary medications
- Lawn/garden products
For further information, visit aspca.org/apcc.
Pegasus Laboratories, Inc, doing business as PRN Pharmacal, has announced the grant of a patent on a modified release technology. This patent provides ownership and legal protection for Pegasus Laboratories’ unique release technology for solid oral dosage drug products. This new encapsulation technique, which allows tablets to be broken or chewed while retaining modified release properties, is intended to provide once-daily dosing and taste masking to animals while maintaining palatability. This technology has direct applicability to a wide variety of active ingredient chemistries. To learn more about PRN Pharmacal products, visit prnpharmacal.com or call (800) 874-9764.
Dechra Veterinary Products announced that Zycortal Suspension (desoxycorticosterone pivalate injectable suspension) is now available through all major veterinary distributors, after being approved by the U.S. Food and Drug Administration Center for Veterinary Medicine. Desoxycorticosterone pivalate is a replacement therapy for mineralocorticoid deficiency in dogs with primary hypoadrenocorticism (Addison’s disease). Dechra Veterinary Products currently offers 2 other companion animal endocrine therapies, VETORYL Capsules (trilostane) and FELIMAZOLE (methimazole) Coated Tablets. For further details, including full prescribing information, visit dechra-us.com.
Zoetis has announced that the U.S. Food and Drug Administration Center for Veterinary Medicine has approved Simparica (sarolaner) Chewables to kill adult fleas and prevent flea infestations as well as treat and control infestations due to the lone star, gulf coast, American dog, and brown dog ticks. Simparica is approved for use in dogs 6 months of age or older and weighing 2.8 or more pounds. In a single-dose chewable tablet, once-monthly Simparica offers fast and persistent protection from fleas and ticks, with peak performance that lasts for a full 35 days without losing efficacy. For more information about Simparica and full prescribing information, visit zoetisus.com/simparica.
Zoetis, Inc announced that the U.S. Food and Drug Administration Center for Veterinary Medicine approved an update to the labeling for CERENIA (maropitant citrate) Injectable, allowing for IV administration during surgical protocols using emetogenic medication, or medication that induces vomiting. Previously approved only for SC injection, this label update gives veterinarians an additional delivery option to help prevent vomiting in canine and feline patients. CERENIA Injectable is indicated for the prevention and treatment of acute vomiting in dogs 2 months of age and older, prevention of vomiting in dogs 4 months of age and older caused by emetogenic medication or chemotherapeutic agents, and treatment of vomiting in cats 4 months of age and older. Please visit cereniadvm.com for more information.
Midmark introduced a new promotion within its animal health division that runs until December 31, 2016. This offer, targeted at helping practitioners provide the best care to their patients, offers rebates of $750 on eligible Canis Major tables. Under the terms of the promotion, customers can receive a $750 rebate on the Canis Major Exam Lift Table as well as the Canis Major Wet Dental/Treatment Lift Table. Midmark Canis Major Lift Tables enable patients to be safely and easily positioned for examinations and procedures. For product inquiries, please call the Midmark Animal Health Customer Experience Department at (800) MIDMARK or visit midmarkanimalhealth.com/canispromo2016. For questions regarding the promotion, dial extension 107575.
Veterinary Products Laboratories (VPL), a division of Central Life Sciences, is reinforcing its commitment to pet health and wellness by unveiling a new logo and brand elements. As part of that initiative, the company has introduced its newly updated website, vpl.com, which provides details on its wide variety of product offerings, including the Vet-Kem brand and Duralactin product lines. Refreshed items also include a new mission, vision, and set of customer commitments. The mission statement, to partner with veterinarians to provide essential pet wellness solutions delivered compassionately and with purpose, encapsulates VPL’s approach to pet wellness.
E.I. Medical Imaging has introduced its latest generation of portable veterinary ultrasound, the new Ibex EVO, developed exclusively for animal and livestock needs. EVO features new advanced imaging software with a full range of imaging modes, including B, B+M, PD, and color, and has 4 times the processing power of the current Ibex platform. The same Durascan technology of its preceding Ibex systems is included. For more information, contact Jim Turner, Marketing Director, at (866) 365-6596 or visit eimedical.com.